Become a Partner with us What is the difference between fingerprinting and cookies?
This article was :
Published in 2025.01.14
Updated in 2025.01.23
The "fingerprinting" technology used in the FXON partner program is the latest method that allows for the accurate evaluation of a partner's promotional performance. Unlike Cookie, it is an effective measurement method that is not affected by the user's access environment or settings.
The main differences between Cookie and fingerprinting
| Item | Cookie | Fingerprinting |
| User Burden | Requires user consent | No user settings or permission required, hassle-free |
| Impact of Browser Settings or Blocking | Affected by browser settings and blocking | Not affected |
| Tracking Period Settings | Possible only on certain browsers | Possible regardless of browser |
| Accuracy of Performance Measurement | May result in performance loss due to browser or settings | Accurately evaluates performance |
| Item | Cookie | Fingerprinting |
| User Burden | Requires user consent | No user settings or permission required, hassle-free |
| Impact of Settings*1 | Affected by browser settings and blocking | Not affected |
| Period Settings*2 | Possible only on certain browsers | Possible regardless of browser |
Performance Accuracy*3 | May result in performance loss due to browser or settings | Accurately evaluates performance |
*1Refers to the impact of browser settings and blocking.
*2Refers to tracking period settings.
*3Performance Accuracy refers to Accuracy of Performance Measurement
At FXON, we consider promotion evaluation using cookies to be unstable and lacking in accuracy. Therefore, we have adopted "fingerprinting," which allows for the precise evaluation of a partner's performance.
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