What is the difference between fingerprinting and cookies?

Thrive as a Partner

What is the difference between fingerprinting and cookies?

Partner Program

This article was :

Published in 2025.01.14

Updated in 2025.04.28

The "fingerprinting" technology used in the FXON partner program is the latest method that allows for the accurate evaluation of a partner's promotional performance. Unlike cookies, it is an effective measurement method that is not affected by the user's access environment or settings.

The main differences between cookies and fingerprinting

The main differences between the tracking methods are as follows.

Item	Cookies	Fingerprinting
User Burden	Requires user consent	No user settings or permission required, hassle-free
Impact of Browser Settings or Blocking	Affected by browser settings and blocking	Not affected
Tracking Period Settings	Possible only on certain browsers	Possible regardless of browser
Accuracy of Performance Measurement	May result in performance loss due to browser or settings	Accurately evaluates performance

Item	Cookies	Fingerprinting
User Burden	Requires user consent	No user settings or permission required, hassle-free
Impact of Settings*1	Affected by browser settings and blocking	Not affected
Period Settings*2	Possible only on certain browsers	Possible regardless of browser
Performance Accuracy*3	May result in performance loss due to browser or settings	Accurately evaluates performance

*1Refers to the impact of browser settings and blocking.

*2Refers to tracking period settings.

*3Performance Accuracy refers to Accuracy of Performance Measurement

At FXON, we consider promotion evaluation using cookies to be unstable and lacking in accuracy. Therefore, we have adopted "fingerprinting," which allows for the precise evaluation of a partner's performance.

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What is the difference between fingerprinting and cookies?

The main differences between cookies and fingerprinting

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